The Lookout is your optics guide. With 20+ years of combined experience (formerly Arizona Field Optics), we help birders, hunters, shooters, and outdoor explorers choose the right binoculars, spotting scopes, and accessories - with advice you can trust. We use the products we sell every day, so our recommendations come from real-world experience - and we value the relationships we build with every customer.

We carry only trusted, top-quality brands, and we won’t recommend anything we wouldn’t use ourselves. There’s a lot to see out there - we’d love to help you bring it into focus.

– The Lookout Family

Eric's interest in high-quality optics grew from a lifelong passion for birding. That journey began early—at the age of 13, he joined the Tucson chapter of the National Audubon Society. Since then, he has led bird walks, overseen the Spring Migratory Bird Count, and participated in the Christmas Bird Count in Tucson, Provo, and Prescott.

In 2003, Eric founded Jay's Bird Barn, now the Lookout, and began helping birders select the right optics to match their interests. He continues to offer high-quality consulting and support as part of the Lookout team.